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We need to Challenge our current ways of working. Interview with Peter Brabeck-Letmathe

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Interview with Peter Brabeck-Letmathe, Chairman and CEO Nestlé Group, by Alan Mitchell

To ensure growth, we need a new "shopper-centric" mindset to create and deliver tangible value to consumers beyond price, says Peter Brabeck-Letmathe, new co-chair of ECR Europe.

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