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How do shoppers really shop?
Up one levelMillions of people shop in grocery stores every day. Yet we know very little about their journey through the store. New research throws new light on shopper navigation, by Jeffrey S. Larson, Eric T. Bradlow and Peter S. Fader
Using RFID tags to track shopping carts on their journeys through stores reveals some surprising findings. There are many different shopping strategies. Few fit conventional wisdom - or conventional store layouts
