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Category management: when 1 + 1 = 3
Up one levelCategory management can help drive sales and profits. But which elements of the concept contribute most? And how can we get them working together even more effectively? by Bjoern Kahler and Michael Lingenfelder
Category management is a well-established tool. Yet we still cannot quantify the separate contributions of different elements - assortment, pricing, shelf presentation - or how best to put them together. But it is possible.
