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Vol. 4, No. 2, Winter 2004
Up one levelTo me it’s a factory. To you it’s a store
Applying simple rules like ‘make problems obvious and visible’ and ‘involve people in problem solving’ can transform retailers’ performance. But ‘simple’ is not the same as ‘easy’, by Marshall Fisher
ECR ten years’, on: is the job done?
The European ECR movement is now ten years old. An ECR veteran asks: Has it achieved its goals? What are its strengths and weaknesses? And what should it do next? by Raoul Hasselgren
Category Captainship: Who Wins, Who Loses?
by Mümin Kurtulusc and L. Beril Toktay
CPFR: Myths and Realities
Branding CPFR as an expensive investment is not in keeping with the experience of companies that have engaged in successful implementation, by Joe Andraski
Damaged goods, damaged reputations
As much as 13% of all products are significantly or critically damaged by the time they reach the shelf. By understanding the supply chain end-to-end we can improve the situation, by Robert Mason, Nicola Bateman and Greg Wood
What should an Internet store look like?
Every retailer knows store layouts can dramatically affect both sales and consumer satisfaction. But what is the ideal ‘store layout’ for a virtual store? And what are the trade-offs? by Adam P. Vrechopoulos
Taste, senses and sensibility
How do you convey the quality of a food product without misleading consumers? With so many cues available, marketers have lots to play with - and many ways to get it wrong, by Monika Schröder
When products and services are not enough
What sorts of experiences do consumers really value? Experience marketing opens some huge opportunities for firms. But only for those who approach it in the right way, by Solveig Wikström