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Vol. 4, No. 1, Summer 2004
Up one levelInterview: The Boomerang Principle at Work
by Feargal Quinn
Too much of a good thing?
by Michael Willmott
The consumer is the business
by Alan Mitchell and Andreas Bauer
Do we really need 10 varieties of salt?
by Giusi Scandroglio
New product policy opportunities for retailers
by Klaus Brockhoff
CPFR: Myths and realities
by Mark Doiron
Sales and order forecasts in CPFR
by Gerhard Arminger