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Can technology make shopping fun?
Up one levelConsumers are wary of the privacy implications of smart new shopping technology. But when they try it, they find much to like about it – as a unique experiment in Greece shows, by Panos Kourouthanassis
Many consumers are wary of fancy new technologies. But when they are put to use to help shoppers shop better and easier, they can prove surprisingly popular. ‘Pervasive’ IT could be key to competitive edge.
