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Vol. 3, No. 2, Winter 2003
Up one levelFocusing on what unites us: the consumer
Global manufacturers and retailers jointly face complex, turbulent markets. Working together to serve their common customer is now becoming a ‘must’, by Roger Deromedi and Hans-Joachim Körber
RFID: can we realise its full potential?
Radio frequency tagging offers many potential benefits. But realising them won’t be easy. We asked key frontline players to share their experiences of RFID so far, by Gerd Wolfram, Udo Scharr, Kurt Kammerer, Sabine Ritter and Ian Mumby
Interview with Nick Veropolous: In retailing, does size really matter?
Can a family-owned retail chain in a relatively small market really benefit from ECR? Yes. Because it’s all about learning, listening and improving, by Alan Mitchell
Can technology make shopping fun?
Consumers are wary of the privacy implications of smart new shopping technology. But when they try it, they find much to like about it – as a unique experiment in Greece shows, by Panos Kourouthanassis
Store atmosphere: still a fledgling art
In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge, by Francesco Massara
Incentives: getting what you pay for
Store managers play a pivotal role in a retailer’s financial success. So designing the right incentive schemes is crucial. New research shows just how crucial, by Nicole De Horatius and Ananth Raman
Honing the retailer’s secret weapon
In retailing, value is created for people, by people, with people. So why are so many retailers’ people strategies so amateur? And what are the benefits of getting it right? by Gerhard Hausruckinger