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Interview with Franck Riboud of Group Danone: Creating value - pragmatically
Up one levelCulture and values are increasingly critical to competitive edge. But ultimately, progress comes from a pragmatic focus on tools that deliver value, by Alan Mitchell and Ludo Van der Heyden
For ECR to really generate critical mass, so that retailers and manufacturers work together day-to-day, we need to merge their cultures and develop common languages. That’s our next challenge.
