Document Actions
Vol. 2, No. 1, Spring 2002
Up one levelInterview: ECR Europe’s New Co-Chairman Sir Terry Leahy
by Daniel T. Jones and Alan Mitchell
The evolution of category management
by Thomas W. Gruen
How effective is category management?
by Stephen J. Hoch and John J. Pomerantz
What should categories look like on-line?
by Johanna Smaros
Interview: Reinventing relationships
by Daniel Corsten, Daniel T. Jones and Alan Mitchell
Unleashing the power of intelligence
by Hau L. Lee
50/50 Vision – ECR in Asia
by Daniel Corsten
Interview: Former GCI chairman Christian Koffmann
by Daniel Corsten
The future: The store of tomorrow
by Maureen Johnson
Rethinking strategies for new value creation
by Joerg S. Hofstetter and Daniel Corsten