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Up one levelRecommended by academics from the Editorial Board of the International Commerce Review and business leaders from around the world.
The Momentum Effect: How to ignite exceptional growth, by J.C. Larreche
"J.C. Larreche's book, The Momentum Effect, is a must read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating." -W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy.
The Success of 7-Eleven Japan, By Akira Ishikawa and Tai Nejo
ISBN Number: 978-981-238-014-2
Discovering the Secrets of the World's Best Run Convenience Chain Store.
When analysing 7-Eleven Japan's advanced and innovative management style, the authors of this book explore and highlight the existence of the "integrated information system", a symbol of the competitiveness of 7-Eleven Japan. This is because of the key role it plays not only in forming 7-Eleven Japan's corporate strategy but also in developing its functional strategies for logistic support, merchandising and store operations.
RFID and Beyond: Growing Your Business Through Real World Awareness, by Claus Heinrich
Growing Your Business Through Real World Awareness
Sales Promotion, by Scott A Neslin
ISBN Number: 0965711412
Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.
With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.
Supply Chain Management, by Sunil Chopra and Peter Meindl
ISBN Number: 0131730428
This book brings together the strategic role of the supply chain, key strategic drivers of supply chain performance, and the underlying tools and techniques for supply chain analysis. Students are able to articulate the strategic importance of supply chain thinking and support their ideas with evidence that can be built using models.
Retailing in the 21st Century, by Manfred Krafft and Murali K. Mantrala (Eds.)
ISBN Number: 3-540-28399-4
Retailing in the new millennium stands as an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of "radio frequency identification" (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO Group and so on.
Lean Solutions:How Companies and Customers Can Create Value and Wealth Together, by James P. Womack and Daniel T. Jones
ISBN Number: 0-7432-7595-0
Consumption should be easier and more satisfying due to better, cheaper products. Instead it requires growing time and hassle to get all of our goods and services to work properly and work together. And this seems very strange when we stop to consider that satisfying consumption is the whole point of lean production.
Marketing Metrics: 50+ Metrics Every Executive Should Master, by Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer and David J. Reibstein
ISBN Number: 0131873709
Measurement is critical to the health of any business, and Marketing Metrics highlights key tools and techniques across many measurement landscapes from the consumer, to the sales force, to the ever-changing media environment. It's a "must read" for any business leader who wants to optimize the way they measure business activities and results in order to grow their business." Kimberley B. Dekeber, Vice President, Global Consumer & Market Knowledge, Procter & Gamble