An ECR Europe White Paper Produced for the ECR Europe Shrinkage Group, by Adrian Beck, University of Leicester, UK (February 2008)

Household Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years, by ECR Europe (2007)

Addressing the challenge: a comprehensive guide for a collaborative approach, by ECR Europe and Accenture (2006)

A review and Outlook of continuous ECR Adoptions in Western Europe, by ECR Europe, ECR Academic Partnership and IBM Global Business Services (2005)

Using Traceability in the Supply Chain to meet Consumer Safety Expectations, by ECR DACH, ECR France & Spain (2004)

Optimal Shelf Availability - Increasing shopper satisfaction at the moment of truth, by Roland Berger Strategy Consultants (2003)

The area of collaborative POS data management between retailers and manufacturers to leverage the full potential of ECR is still relatively unexplored, although everything seems to be available from the technological point of view to exchange POS data successfully, by Deloitte Consulting (2003)

CRM, which ECR Europe has defined as Consumer Relationship Management, is not currently a collaborative activity engaging retailers and manufacturers within the consumer goods industry. Instead, each party focuses on isolated, mainly internal, CRM activities, which deliver only a fraction of the potential value available. The current economic climate, in which the consumer goods industry is losing share of wallet to other sectors, has led ECR Europe to look deeper into the benefits of a collaborative approach to managing consumer expectations and fulfilling their wishes. The objective of collaborative CRM as a key concept within ECR is to stimulate market differentiation by encouraging the consumer goods industry to adopt and apply a collaboration framework which seeks to create and offer customised personalise consumer value, by the ECR Europe project team on collaborative CRM (2003)

Shrinkage - a Collaborative Approach to Reducing Stock Loss in the Supply Chain - now tried & tested! by Leicester University & Cranfield Business School (2003)