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Progressive Management Programm

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Executive Education Programme

Edition 2010

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Vol. 8, No.1, Autumn 2008

Vol. 8, No.1, Autumn 2008

Why and when it's better to spend less on marketing?

Consumer goods suppliers and retailers desperately need systematic strategies for efficient growth. Some companies seem to have discovered this secret of momentum - the ability to efficiently deliver sales and profits growth year after year. What is it? 

In the article written by Jean-Claude Larréché you will get interesting insights on this subject.

 

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Vol. 7, No. 2., Autumn 2007

Vol. 7, No. 2., Autumn 2007

Now published under the section International Commerce Review "Why Fairness Matters" by Ludo Van der Heyden and Thomas Limberg "Make the numbers" is an over-riding force in many modern companies. But the more managers focus on what they achieve - "results" the less they worry about how they achieve it. New research shows how and why attention to fair process is key to performance.

Ludo Van der Heyden is Solvay Professor of Technological Innovation at INSEAD, Fontainebleau and Singapore

Thomas Limberg is a student at the Leipzig Graduate School of Management (HHL) writing a doctoral dissertation under the supervision of Ludo Van der Heyden

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Jointly Agreed Growth Blue Book

Jointly Agreed Growth Blue Book

Household Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years, by ECR Europe (2007)

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