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ICI - Unilever Grant: Research Projects Retained for 2008

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For the third consecutive year, the International Commerce Institute and Unilever launched their research grant aimed at furthering academic and industry knowledge in the areas of - Collaborative Differentiation - Shopper-driven Integrated Supply Chain Management - Joint Shopper Value Creation

About the Programme

Academics and business schools, with a proven track-record of conducting breakthrough research in any of the above-mentioned areas, were invited to apply for research funds made available by this ICI-Unilever grant. The selection committee, consisting of academics and business practitioners, has retained the following research projects for this year:

Research projects retained

  •  Retailer Business Models: The key to channel Relationships?, Richard Ivey school of Business, Canada
  • Collaborative CRM: Delivering enhanced customer value through a rationalized channel structure, Bauer College of Business, University of Houston, USA
  • Retail store execution strategies to improve sales and customer satisfaction, The Wharton School, University of Pennsylvania, USA
  • Understanding how to increase consumers' purchase of adjacent products in supermarket shopping, Yale School of Management, USA
  • Behaviour across product categories, Copenhagen Business School, Denmark

 Research Grant Application

Are you conducting breakthrough research in any above-mentioned areas?

Apply for a grant

The next round of proposal review is now open for Fall of 2008.

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