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Executive Education Programme
Edition 2011

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ICI - Unilever Research Grant: Research Projects Retained for 2009

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For the fourth consecutive year, the International Commerce Institute and Unilever launched their Research Grant aimed at furthering academic and industry knowledge in the areas of Collaborative Differentiation, Shopper-driven Integrated Supply Chain Management and Joint Shopper Value Creation.

 

 About the Programme

Academics and business schools, with a proven track-record of conducting breakthrough research in any of the above-mentioned areas, were invited to apply for research funds made available by this ICI-Unilever grant. The selection committee, consisting of academics and business practitioners, has retained the following research projects for this year:

 

Research Projects Retained  

  • The Demand Generating Power of Technology-Based Services in Retailing, Athens University of Economics and Business, Greece 
  • Dynamic Assortment Strategies for Variety-Seeking Customers, Duke University, Fuqua School of Business, USA 
  • The Value of Category Captain Relationships: A Theoretical and Empirical Investigation, The Wharton School, University of Pennsylvania, USA

 

Research Grant Application

Are you conducting breakthrough research in any above-mentioned areas?

Apply for a grant

The next round of proposal review is now open for Spring 2010.

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