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Progressive Management Programme: 2009

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The Unique Leadership Programme for executives in the Consumer Goods industry. Designed for the consumer goods industry by the industry, the Progressive Management Programme (PMP) joins tomorrow's leading retail and suppliers executives in a series of shared learning journeys, thereby helping both sides understand each other better and build relationships that will last into the future.

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Executive Education in cooperation with:
  • London Business School (LBS), UK
  • The Wharton School, University of Pennsylvania, USA
  • WHU - Otto Beisheim School of Management, Germany
  • INSEAD, France

Four module programme

We offer a four module programme, focusing on real-life business issues and taught by leading academics in the respective subjects, complimented by interactive discussions led by captains of the Industry will cover future and current business practices such as: Understanding Consumers, Generating Demand, Executing Supply, Leading Change. We reserve the right to modify the content listed here below to better match the expectations of the programme participants.

 

Understanding Consumers at London Business School

  • Customer Relationship Management
  • Managing Customer Satisfaction and Loyalty
  • Understanding Consumers' hidden complaints
  • Aligning Channel Role and Design to Shopping Behaviour
  • Future Trends in Consumer Retailing

 

Dates: 20-24 April 2009

 

Generating Demand at The Wharton School

  •  Retail Execution: What is the Right Supply Chain for your Product?
  • Marketing, Retail Pricing, Promotions and Private Label
  • Consumer and Shopper Knowledge: Mining Point-of-Sale Data
  • Internet Retailing

 

Dates: 22-26 June 2009

 

 Executing Supply at WHU

  • Supply Chain Collaboration, Coordination and Contracting
  • The Value of Information in a Promotional Environment
  • Global Commerce Standards, Radio Frequency Identification (RFID) and other standards
  • Stores and Supply Chains of the Future

 

Dates: 21-25 September 2009

 

Leading Change at INSEAD

  • Value Driven Business Model
  • Globalisation Strategies and Implementation
  • Lean Solutions in Retailing
  • Service and Experience Management
  • Transforming the Retail Industry

 

Dates: 2-6 November 2009

 Deadline  for registration: February 28th, 2009

Application Forms

The admissions process requires a complete application form to be sent to the Admission Committee. It is reviewed before a place on a programme can be confirmed.

Request for a personal consultation:

Stephanie Penning

+39 349 243 3706

Download the Application Form

Files
PMP IV Application Form.pdf   25.5 kB 
PMP IV Application Form.pdf
PMP IV Brochure.pdf   840.2 kB 
PMP IV Brochure.pdf