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3rd International ECR Research Symposium

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Session VIII

Developing and Launching New Products Successfully

Chair:
Joerg S. Hofstetter

Speakers:
Costas Stamatakis, Unilever, Greece
Stuart Ross, Tesco, UK
Christopher B. Dunk, SAS Institute, Germany
Andrew Hill & Rod Dowle, Dunnhumby, UK
Franz Steigerwald, Wella, Germany

Files
Efficient New Product Introductions   395.3 kB 
Stamatakis.pdf
Supply Chain Management: Supporting New Products   226.2 kB 
Ross.pdf
Collaborative Intelligence for New Product Introduction   2.0 MB 
Dunk.pdf
Dunnhumby   705.9 kB 
Hill-Dowle.pdf
Implementing Modular Design in the Consumer Packaged Goods Industry   761.0 kB 
Steigerwald.pdf
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