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3rd International ECR Research Symposium

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Session III

Multichannel Retailing: relationships, integration and electronic transformations

Chair:
Prof. Luca Pellegrini

Speakers:
Prof. Luca Pellegrini, Università IULM, Milan Italy
Prof. Solveig Wikström, Stockholm University, Sweden
Dr. Adam Vrechopoulos, Athens University of Economy & Business, Greece

Files
Multichannel retailing and supplier-retailer relationships   194.3 kB 
Pellegrini.pdf
From Channel Mix to Channel Integration   614.4 kB 
solveig.pdf
Technology Enabled Store Atmosphere in Physical and Virtual Retailing: Influence or Support the Customer   280.6 kB 
vrechopoulos.pdf
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