Each year, the International Commerce Institute and a leading academic institution organise a research symposium on the subject of Efficient Consumer Response. The aim of these symposia is to bring together researchers and practitioners from many countries interested in contributing to the development of retailing and the Consumer Goods industry.

The symposium gives academic delegates an opportunity to present their completed projects but also to present work in progress. It gives executives in the Consumer Goods industry a platform to seek new knowledge and a forum to debate emerging issues with colleagues, competitors and academia.

A Call for Papers is issued in the autumn of the year preceding the symposium, which is held each year in a different location.

Proceedings from  previous symposia are available below. Information about the next Research Symposium is available under the folder UPCOMING EVENTS on this website.

September 16th - 17th 2004, IULM university, Milan, Italy
In the Consumers' Shoes: Why, How an Where are they Walking to?

September 11th - 12th 2003, Divani Apollon Hotel, Athens, Greece
Consumer-Driven Electronic Transformation - Applying New Technologies to Enthuse Consumers