Pressure on existing economic models is mounting for a number of reasons. These include agricultural inflation, the impact of bio-fuels on food prices, rising demand for new consumer goods and raw materials from the emerging economies, changes in the structure of corporate ownership, food safety scares, obesity concerns, and the concentration of power within the supply chain. In this context, consumers and food providers are forced to confront complex new realities about our industry. How can we manage the current economic climate to provide safe and inexpensive food for a growing world population? How can we ensure a fair deal for the future of our industry, our business partners and our customers alike?
How can our industry drive growth and manage the green agenda?