Module objectives

Explores new demand strategies across product categories, how to create the most efficient channel-to-market and format to suit chosen consumer segments, and how to align internal company and trading partner processes around customers.

Module Director

 Marshall L. Fisher, UPS Transportation Professor for the Private Sector; Professor of Operations and Information Management, Co-Director, Fishman-Davidson Centre for Service and Operations Management. More information

Executive Contributors

A unique aspect of the Progressive Management Programme is the sessions facilitated by leading executives from the industry. For this module, Executive Contributors include:

• Franck Moison, President Global Marketing & Technology, Colgate-Palmolive Co.
• Luc Demeulenaere, Associate Director, Procter & Gamble Inc.